This is Peek-a-Boo Me Reader Jr. My role was the creation of a non-licensed line of characters to fit into this 8-book set for children aged 6+ months . I created the world of Peek-a-Boo Zoo with a line of cuddly, colorful characters. The set comes with 8 original storybooks and a sound module that reads each book aloud. I established the branding, packaging, color palette, original illustrations, typography, book designs and icons for the sound module.
