As the brand designer for the Let Your Light Shine collection (an inspirational tween product line by the Wee Believers Toy Company), I designed the note cards, packaging, hangtags, patterns and vector illustrations for their Affirmation Pillows. Each pillow has a pocket. The parent/guardian can write a positive message and tuck it into the pocket for the young girl to read. Note card prompts help the parent/guardian let her know she matters. Each pillow was designed with a coordinating 8-card starter set, nicely packaged with a peek-a-boo window, and then placed inside the pocket for retail. I also designed the 24-card Refill Note Card Set and the hangtags for the pillows, tote bags, and accessory cases, maintaining a consistent line-look across all products in the Shine collection.
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