I led the team in the product development of the Deluxe Pop-Up Playhouse format. I was the Art Director, Paper Engineer, Book Designer, Format Designer, and Thumbnail Artist for this product. It includes 4 original short stories (written by our in-house editor), 19 press-out character pieces with stands, a storage pocket, and a 360-degree pop-up paper playhouse with 4 original play scenes. I added doors that lead in and out of each scene. Drawers and cabinets open to reveal hidden details. Full of fun! I based the play scenes off of the actual Toon Town village at Disney World. The amazing thing about this is that it all folds shut! This project has been translated into Spanish as well.